Pick the niche, find the words, build the listing, launch in 30 days
A guide to Etsy search as it works now, built from Etsy's own pages, and a planner that checks your listing as you type. Excel and Google Sheets.
What you get
- 16 page PDF guideHow Etsy search works now, the old advice to stop following, choosing a niche, titles, tags, photos, the 30 day plan and reading your numbers
- Excel workbook, 9 tabs and 18 chartsStart here, Dashboard, Niche picker, Keyword bank, Listing builder, 30 day launch plan, Listing tracker, Weekly stats, Rules and sources
- Google Sheets versionA make-a-copy link puts it in your own Drive in one click
- Open me first pageThe Google Sheets button and the three things to do first
See it working
Why this one
- Current, not the old searchTitles of fewer than 15 words, no repeated words, and a search that reads the whole listing. Not the 140 characters of keywords older guides still teach.
- Niche firstThe plan starts with what to sell, scored on demand, competition, conversion and profit after every fee, before a word of the listing is written.
- A working tool, not only pagesThe Listing builder checks your own title and tags as you type and gives the listing a score out of 100.
- SourcedEach rule names the Etsy page it came from, so you can check it yourself.
- Alive from the first minuteA worked example is included, so the dashboard and all 18 charts work the moment you open it. Type over it with your own ideas.
How it works
- Score your product ideas before you build anythingSearches, competition, conversion and profit after every Etsy fee, using Etsy's own search data
- Type your title and tags into the Listing builderIt counts characters and words, flags repeats and words to leave out, checks all 13 tags and gives a score out of 100
- Follow the 30 dated tasks, then read your numbersThe tracker tells you in plain words what to fix on each listing, and the Dashboard shows the whole launch on one screen
Who it is for
Etsy sellers and anyone about to open a shop, selling physical or digital items, as a side hustle next to a job or as your main income. You do not need to know what SEO is: it simply means helping Etsy search show your listing to the right buyers, and the guide explains it from the start. The profit column uses UK seller fees, and sellers elsewhere can type their own rates in the white cells.
Questions
Do I need Microsoft Excel?
No. It comes with a Google Sheets version, which is free with a Google account. The Excel file also opens in the free web version of Excel.
How do I get it?
Straight after payment it is in your library on this site: the PDF guide, the Excel workbook and the Open me first page with the Google Sheets button.
I have not opened my shop yet. Is it for me?
Yes. The plan starts before the shop, with choosing what to sell, and the 30 day plan takes you from niche to your first live listings.
Will this get me to the top of Etsy search?
No guide can promise a ranking or sales, and this one does not. A score of 100 means the listing is complete by Etsy's own guidance.
Is it made by Etsy?
No. It is independent and not affiliated with or endorsed by Etsy. Every rule in it comes from Etsy's own pages, listed with its source.
Made by Izhar Shah. I built a brand in the evenings alongside a full-time engineering job, and in its first twelve months it passed £500,000 in sales. I make the sheets I wish I had when I started.
Works in
Instant access in your library after payment. No guide can promise a ranking or sales. Independent, not affiliated with or endorsed by Etsy.