How I built a £500k business without quitting my job.
Master the 7 shifts that can take you from one payslip to a 6-figure business using the included 100-day programme.
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Seven shifts, and a 100-day programme to put them to work.
Each shift ends with an exercise: a clear window, and a concrete output you'll have when it's done.
Build the runway before you need it
Why a salary is regular but not secure, and the year I lost by waiting.
Find your number
What "free" actually costs per month, and why it's smaller than your salary.
Choose one path, ignore the rest
4 paths all work, which is the problem. How to pick yours and park others.
Get visible before you feel ready
Invisible expertise pays £0. How my first £8,600 of side income found me.
Fixed blocks beat free time
The routine that survives a full-time job, young children, and a bad week.
Build things that work while you sleep
Activity that stops when you stop, and assets that don't.
Exit on your own terms
Leaving as a calculation, not an escape, and why you may choose not to.
I started on a factory floor and ended up engineering at Jaguar Land Rover on £60k. In between came a lecturing post, a PhD, and research at Imperial College London.
Manufacturing taught me how products get made. Lecturing taught me how to explain things. All of it taught me that a single salary is a single point of failure.
So I built a D2C kitchen brand around my job, left when it met a number I'd set in advance, and it passed £500,000 in revenue within twelve months of launch.
I teach the system, not the leap. All of it, the number I set, the blocks I worked in, the order I did things in, is written out step by step in the guide.
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Nineteen pages, sent straight to your inbox. You'll also get my weekly newsletter. Unsubscribe anytime.
