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The questions you keep asking

by Izhar Shah
Oct 26, 2026

Read time: 4 minutes

Every week, readers reply to this newsletter with questions. The same five come up again and again, by email, in DMs, and in person. Some are practical. Some are worries that sound practical. All five deserve straight answers, so this week: one place, plain words.

1. "How many hours do I really need?"

Fewer than you fear, more than zero. Five focused, booked hours a week is enough to build something real, if they happen every week. The trap is not having too few hours. The trap is having unbooked hours that quietly disappear. Book three blocks in your calendar and protect them like meetings with your boss. Five real hours every week beats one heroic weekend a month, every time.

If it helps, here is a shape that works around most jobs: two early mornings before the house wakes, one lunch break, one weekend hour. Quiet, repeatable, invisible to everyone but you.

2. "Should I tell my employer?"

First, check your contract. Some contracts ask you to declare outside work, and knowing where you stand protects you later. Beyond that, three rules keep it clean: do your job well, build only on your own time with your own equipment, and never compete with your employer. Follow those and you have nothing to hide, whether or not you choose to mention it.

What you should not do is announce a fragile early plan to the whole office. Early plans are private not because they are shameful, but because they are small, and other people's opinions can end them. And if you do mention it, keep it small and factual: "I am learning how selling online works, in my own time." True, calm, and nothing anyone needs to worry about.

3. "What if I pick the wrong path?"

A path is the way you have chosen to earn: e-commerce, digital products, freelance work, or content. Pick the wrong one and you will have learned faster than the person who picked nothing. Here is the honest maths: a wrong path, worked on properly for three months, teaches you selling, numbers and discipline that carry over to any other path. No path teaches you anything while you are still deciding.

I did a version of this myself: weeks spent comparing every option taught me less than my first real week of building. The comparing felt safe. The building was the education. Choose the path that fits your time, your money and your skills today, and give it three honest months before you judge it. Changing paths after a real attempt is progress. Changing paths every three weeks is the actual mistake.

4. "When can I leave my job?"

Later than the internet says, and that is fine. You leave when three things are true: the income repeats month after month, it survives your worst weeks, and you have savings that cover your life for many months, but no less than six. I left my £60k job only after all three were true, five months after my product launched, and the business passed £500k in the twelve months after launch.

The order is the whole method: build first, leave second, choose third. Write your three conditions down with real numbers. "Someday" is not a plan, but "when income repeats for six months and savings cover a year" is one. Leaving is not the goal of month one. It is the reward of doing the boring parts first.

5. "What if I have no money to start?"

Then start on a path that does not need money. Freelance needs almost none: you are selling a skill you already have. Digital products need very little. Content needs even less. Only e-commerce asks for real starting capital.

The first money on those paths often comes from people you already know, which is one more reason the starting cost is lower than it looks. "I have no money" is a reason to choose a different door, not a reason to stay outside the building.

The pattern in all five

Read the five answers again and you will notice they share one shape. The fear is always about something big and far away: the employer, the wrong path, the leaving day, the money. The answer is always something small and near: a booked hour, a contract you have read, three honest months, a condition written down, a cheaper door.

Big fears cannot be solved. Small actions can be done. Choosing the small action, again and again, is most of what building really is.

Your homework

One of these five questions is probably the one that has been stopping you. Find it, read the answer once more, and do the small action inside it this week: book the blocks, read your contract, give your path three honest months, write your leaving conditions, or pick the door that fits your budget. Then reply and tell me which question I should answer next time. I read every reply.

Coming next Monday

A personal one. The first money I ever made outside my job, what it was, how it felt, and why the amount mattered less than the proof.

See you then.

Izhar

Izhar Shah
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