Two weeks ago: The map. Last week: Build first. Today, the leg that frightens people most, leave second. This is the one everyone wants to rush and almost everyone gets wrong, in one of two directions. Some leave far too early, on a good month and a feeling, and crash. Others never leave at all...

  Last Monday I gave you the map: build first, leave second, choose third. This week we walk the first leg. It is the one most people skip, and skipping it is the reason most attempts come apart. Build first means build while you are still employed. Not after you quit. Not once you have gone "all...

  The story most professionals are told about entrepreneurship is wrong. Not in its facts, but in its order. And the order is everything. Here's the version you usually hear: have an idea, quit your job, bet it all, and let the pressure force you to succeed. It makes a good film. It is a poor pla...